Seriously, people are talking.

News, Events, Awards, and Press

Cartoon girl with short hair, angry expression, pink cheeks, pointing finger, and hand on hip, on green circle against black background.

serious about
reputations

Hey! Seriously, watch where we’re going!

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Seriously, what a bunch of winners

Plaque: NYX awards

Mammo Monster: Still Hungry, Still Winning

Mammo Monster is munching on metals again. Three golds (Campaign, Poster, Website) and two silvers (Magazine Ad, Direct Mail) at the 2025 NYX Awards prove one thing: Mammo Monster doesn’t just make noise, it makes an impact.

Plaque: W3award

Triple Threat: 3 w3 Awards

Vytala Seracal’s MOA video and the Mammo Monster website struck gold at the w3 awards, while our SFC explainer video flexed with silver. That’s what we call web, work, and winning.

Plaque: MUSE creative awards

August 2025

Monster-Sized Wins

Mammo Monster is on a roll, snagging five more 2025 MUSE Creative Awards (two gold and three silver) and bringing our total haul to 10 wins this year. From print to poster to campaigns, this beast is unstoppable!

Plaque: Fierce Pharma

July 2025

Fiercely in the Running!

We’re fiercely proud to be named finalists for three 2025 Fierce Pharma Marketing Awards! From Agency of the Year to our monster-sized impact with Mammo Monster, we’re showing the industry what creative with a cause looks like.

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In the news: Who’s on first, What’s on second, I Don’t Know is on third.

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We Said Seriously, and We Meant It.

We just launched our Seriously campaign, a no-filter look at the attitude and creative fire that's powered seven years of nonstop growth. This isn't a rebrand or a reset. It's us — louder, sharper, and done pretending that playing it safe ever worked.
Drew Glenn head shot

Trendsetting? Our Crew Is On It.

SFC’s very own Drew was featured in June’s issue of Healthcare Marketer’s Exchange for leading the charge on digital trends — proving once again that innovation isn’t just a buzzword around here, it’s the baseline. From strategy to scroll-stopping creative, Drew’s got a pixel-perfect pulse on what’s next.

Susan Flinn Cobian head shot

Big Hearts, Bold Ideas, and a Spotlight to Match

Susan and the SFC crew were honored in May’s issue of Healthcare Marketer’s Exchange with a humanitarian recognition feature, spotlighting the heart behind the hustle. At work, we turn compassion into creative, and at home, we’re making a difference in other people’s lives by giving back.

Susan Flinn Cobian Named MM+M 2025 Pinnacle Award Honoree

The Pinnacle Awards recognize the industry’s most influential leaders — those who have already shaped healthcare marketing in profound ways but are far from finished making an impact. Among 2025’s distinguished class of honorees is President and CEO of SFC Group, Susan Flinn Cobian.
A monster with a round body covered in thick purple fur, a huge, square eye that takes up almost its entire body, two small legs with white claws, standing on a black uneven shiny surface. Behind it, gray mist swirls.

SFC Group Launches Mammo Monster: A Cheeky Campaign to Demystify Mammograms

Female breast cancer is the most commonly diagnosed cancer, yet a significant number of women still skip their annual mammogram. The Mammo Monster Movement was created to change that behavior by making mammograms feel less scary and more routine. Because screening isn’t scary. Breast cancer is.
Laura Goeglein Headshot

SFC Group names long-time AbelsonTaylor SVP, Laura (Bartmess) Goeglein, as new SVP, Strategic Development and Growth

Joining our ONE team, Laura Goeglein strengthens our business development efforts as we continue to grow and expand SFC Group’s reach.
Logo: CareContent

SFC Group Expands Capabilities with Acquisition of CareContent

This purchase marks a significant milestone in SFC Group’s growth strategy.